Pick up the new iPad and suddenly, it's clear. You're actually
touching your photos, reading a book, playing the piano. Nothing comes
between you and what you love. To make that hands-on experience even
better, we made the fundamental elements of iPad better - the display,
the camera, the wireless connection. All of which makes the new,
third-generation iPad capable of so much more than you ever imagined.
The best display ever on a mobile device
you do with iPad, you do through its large, beautiful display. And when
the display is better, the entire iPad experience is better. The Retina
display on the new iPad features a 2048x1536 resolution, 44 per cent
greater colour saturation and an astounding 3.1 million pixels - in the
same 9.7-inch space. That's four times the number of pixels in iPad 2
and a million more than an HDTV. Those pixels are so close together,
your eyes can't discern individual ones at a normal viewing distance.
When you can't see the pixels, you see the whole picture. Or article. Or
game. In ways you never could before.
The A5X chip with
quad-core graphics drives four times the pixels of iPad 2, yet it
delivers the same smoothness and fluidity iPad is known for. Even with
all that extra oomph, the new iPad still gets an amazing 10 hours of
Shoot 5-megapixel still images
5-megapixel iSight camera features a backside illumination sensor that
captures great-looking pictures whether by sunlight or candlelight.
Autofocus, tap to focus and tap to set exposure functions mean every
photo you take instantly becomes a frame-worthy gem. And with built-in
face detection that automatically balances focus and exposure across up
to 10 faces, there's more room for more grins. So everyone look at iPad
and say "Cheese".
Record HD video in full 1080p
life takes you by surprise. You're reading a best-seller on your iPad
waiting for the morning train when you spy a gifted performer on the
platform. Or you're browsing the web on the sofa when your dog trots by
wearing your daughter's tutu. The iSight camera on the new iPad lets you
capture all these unpredictable, beautiful and hilarious moments. In
1080p HD, no less. And with automatic video stabilisation, your
recording is free of bumps and shakes. Which is a big advantage when
you're laughing uncontrollably.
It's all in the lenses
matter. But the quality of a photo is determined by other things too -
like the camera's optics, image signal processor and software. The
iSight camera uses advanced optics to give you the best picture
possible. With an f/2.4 aperture and a five-element lens, it captures
light efficiently to produce a sharper overall image. And the hybrid
infrared filter - typically reserved for expensive SLR cameras - keeps
out harmful IR light for more accurate, uniform colours.
World ready. And very well connected
use your iPad a lot, so you want it with you wherever you go. The new
iPad offers the most comprehensive support for networks around the
world. It's designed with mobile antennas that access a larger frequency
spectrum. That means you can get online almost anywhere you are. You
can even pop in a local SIM card to get a connection when you're
The world's most advanced mobile operating system.
is the magic behind iPad. It lets you see and do everything using
Multi-Touch. It includes all the powerful, innovative, and fun built-in
apps you use every day, many times a day. It's the preferred choice for
app developers. And it's yet another reason no other device comes close